I am sorry to inform you that Audi (VAG) has bought Ducati for 860 mill. euros.
By this deal the Germans has bought all of the Italian motor industry.
Its a sad day. I hate VAG!

But then again...

Italian unions have said better Audi than Fiat group.
I think they are right...
Ciao

As Audi is a financial strong concern it might be a good thing. I assume they will never give up the brand name. Main reasons for the purchase are;
- Design
- Strong brand
- Technical know-how on engines

And also, Auto Union has had a motorbike in it's past being NSU. And with the Ducati brand they now can fight BMW motorcycles on the racetrack again.
Think it is better than the FIAT group however I liked the deal with the Alfa Romeo Brand. (driving an AR 159 sw myself)


Also prefer a Rheinlands Management model instead of the Anglo Saxon model where all is based on revenue and spreadsheet terrorism instead of passion and workman skills.

We will see . . . .

Thanks for the history update, was before I walked the earth . . .